As a member of Facebook, Twitter, Pinterest and several other online words I found these articles to be interesting. The questions posed for this week are relevant to everybody living in this digital age: why should we care about online worlds and what do online worlds mean for our society?
In the Andrejevic article there was a point made that resonated with me and reminded me of what I have experienced often while online. “… producers have more information about consumers than ever before, and consumers have less knowledge about and control over how this information is being used” (p. 27). I am a self-proclaimed online shopping addict. I give myself this title and my family, as well as my friends are very aware that shopping online is my drug of choice. Sometimes I’ll just go to online stores and put everything I desire in my cart, while other times I will self indulge and purchase the items. About a year ago, I was on Facebook just looking through my newsfeed and responding to comments when I realized that exactly what I had been shopping for was being advertised to me in a column on Facbook. The advertisement was for a pair of shoes that I had clicked on at a site I frequently go to when online shopping. This was no coincidence, because ever since I have seen numerous advertisements on my Facebook for items that I have clicked on at various online stores. The fact that the Internet has the power to track my online interactions and then specifically advertise to me on another site is something that I find to be both intriguing and invasive.
In the Catronova article there was an analogy that caught my intention immediately. He writes that the Internet is “a synthetic world that grows together with the outer world like two vines on a tree, each one imposing more and more influence on the other’s development year by year” (p. 250). I have noticed that my offline world and my online world are not separate, but instead they are constantly interacting and developing into one world. The most relevant example of this is our class: Self and Society in Virtual Contexts. I come to class Tuesday and interact with our classroom environment. On Thursday I attend our class online where I find myself interacting with my classmates more than I do in the offline world. On Saturday and Sunday I read articles for this class online, post my thoughts on our WordPress and then we discuss our online posts in our offline Tuesday class. My offline experience and online experience with this class has completely converged, intertwined and imposed on each another.
With the rapid growth of online worlds and the capabilities to intersect the online with the offline I think that we have only begun to understand why we should care about this virtual environment. It is only the tip of the iceberg regarding the positive outcomes and negative consequences that this world will bring forth. Thus far, I know that I’m appreciative for all the abilities, reach, vastness, and swiftness of online, as well as the communities I have built using the Internet. However, I think that the way the Internet is being used is also a bit terrifying. Knowing that my credit card number is out there in cyberspace, that what I am doing is being tracked, and that Google caters to what I have clicked on previously is all a little frightening.
*This picture just shows that our offline and our online our hand in hand, literally. We cannot think that these two worlds are separate and I think that questions raised this week are important to consider in this new media age.